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Associate Director of Regional Marketing, Southwest Region, Breast Cancer, Wilmington, Delaware

Created06/11/2021
ReferenceR-110663
CategoryOncology
Job typeFull Time
CountryUnited States
StateDelaware
CityWilmington
Zip19801
SalaryCompetitive
Associate Director of Regional Marketing, Southwest Region, Breast Cancer (Field Based)

AstraZeneca has a deep-rooted heritage in Oncology and has established a broad pipeline of next-generation medicines that have the potential to transform patients' lives and the Company's future. AstraZeneca's vision in Oncology is to help patients by redefining the cancer-treatment paradigm. By harnessing the power of four scientific platforms - Immuno-Oncology, Tumor Drivers and Resistance, DNA Damage Response and Antibody Drug Conjugates - and by championing the development of personalized combinations, AstraZeneca has the vision to redefine cancer treatment and one day eliminate cancer as a cause of death.

AstraZeneca Oncology's portfolio has grown to encompass five cancer franchises: DNA Damage Response (DDR), Immunotherapy, Lung Cancer, Hematological Cancers, and HER2 Antibody Drug Conjugate (ADC) all of which are underpinned by personalized healthcare and precision medicine technologies.

Position Summary:

New scientific data on ENHERTU® (fam-trastuzumab deruxtecan-nxki) and LYNPARZA® (olaparib) continue to emerge supporting the clinical utility in treating patients with breast cancer. The Associate Director of Regional Marketing will be responsible for developing and executing a Key Customer plan for the Southwest Region of the US to position AstraZeneca's Breast Cancer portfolio as the best-in-class to healthcare professionals managing breast cancer patients. As the Associate Director of Regional Marketing, you'll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives.

This position will report directly into the Head of Regional Marketing, Breast Cancer and will work in close partnership with cross functional partners including brand marketing, field sales, medical affairs, national accounts, and other functions as well as counterparts from our alliance partners Daiichi Sankyo, and Merck & Co., to play a critical role in ensuring ENHERTU & LYNPARZA have a market leadership presence with key breast customers.

Location:The final geography might be flexible to the candidate's location and will cover a subset of the Southwest Region (Western US, Nevada, California, New Mexico, Arizona, Colorado).

Job Description

The Associate Director of Regional Marketing is the lead commercial person responsible for engaging a core group of National and Regional External Scientific Expert (ESEs) customers - leaders in their field of breast cancer. The Associate Director of Regional Marketing will develop and implement a regionally focused marketing and key customer engagement plans in support of commercial and brand objectives. The Associate Director of Regional Marketing will also develop and implement strategic insights gathering activities, including Advisory Board Meetings, at the National, Regional and Local Level. The Associate Director of Regional Marketing will also develop and implement regional marketing activities aligned with and in support of the brand's communication and business objectives.

Key Competencies / Skill Sets and Preferred Requirements:
  • ESE engagement and influence with National/Regional ESEs. Demonstrate highly developed interpersonal communication and interaction skills and apply them in engagements with ESEs, ask tough questions and build strategic advocacy.
  • Oncology Business Acumen and a comprehensive understanding of the delivery of oncology care, including the role of large Payers, GPOs, cancer care delivery in different practice settings, precision medicine, and organized oncology customers.
  • Marketing Acumen experience and capability working with agency/vendor partners on complex projects. An ability to identify regional marketing, and then project manage and implement regional marketing initiatives.
  • Cross-functional collaboration w/CBDs/DSMs, MA/MSLs, NOADs, Brand Marketing.
  • Project management to plan/execute Ad Boards, Reg Marketing Tactics, taking assets through the MLR process, operational plan & budget management.
  • Execution: Demonstrated ability to develop and execute regional marketing initiatives that deliver against brand strategic imperatives in the BSP.
  • Strategic Thinking: Generate strategic insights to inform brand strategic decision-making.


Key accountabilities:
  • Strategic Regional Marketing: Develop, design, and implement Regional Marketing Plans that align with BSP Strategic Imperatives and that influence and shape local brand support. Utilize input from external thought leaders to help build market leadership and commercial strategies through interactions (1:1s, congresses, consultancies, and advisory board meetings).
  • ESE Customer Engagement: Identify and effectively engage a core group of 35-50 National and Regional ESEs, utilizing advanced scientific, communication and business skills that lead to advocacy of the brand.
  • Insights Generation: Generate timely and actionable customer insights that inform Brand strategic decision-making and other important medical and marketing adjustments.
  • Business Ethics and Acumen: Compliantly managing multiple program budgets, timelines, processes, and procedures.
  • Internal Collaboration: Collaborate with field sales leadership and AD's and Brand Teams to develop and execute local regional strategies and tactics based on local market opportunities.


Minimum Requirements:
  • Bachelor's degree
  • Pharmaceutical or Healthcare industry experience
  • Oncology Experience
  • 50-70% overnight travel including evening and weekend conferences when necessary

Preferred qualifications
  • MBA in relevant field
  • Prior in-line marketing experience or Marketing Agency experience
  • Experience working in agency setting (HCP Marketing)


Next Steps -- Apply today!

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.
EmployerAstraZeneca

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